UMS Training Hub (UMS-TH) has joined forces with some of most respected music video directors, cinematographers and film-makers in the music and entertainment industries to train the next generation of music video creators.
This 100% practical training program give students the opportunity to make their own music videos in a hands-on, intensive program. Taught by professional music video makers and experts, students learn how to conceptualize, work with a record label, collaborate with a musical artist or band, produce, shoot, direct, and edit their own music videos.
True to its dynamic nature, the music video is stylistic, expressive, evocative, and free of many of the constraints of standard narrative filmmaking. Making music videos can be a great proving ground for aspiring film and television directors helping them to develop a personal style.

COURSE OVERVIEW

The program will give students the all-around creative and technical experience and training necessary to make their own music videos. Students in the program receive hundreds of hours of hands-on instruction and actual production experience. The curriculum integrates intensive study in all the major filmmaking disciplines including cinematography, directing, screenwriting, producing, and editing. Students write, direct, and edit their own music videos and work on crew of their classmates’ productions.

TARGET TRAINEES

Our program is for people who have the passion to plunge into full-time music video production, and to commit themselves to a focused and demanding curriculum.
No previous experience is required. However, participants must work with self-discipline, energy, and mutual respect.
As with all UMS-TH programs, the music video course emphasize hands-on learning. Music Video directing classes are not theoretical explorations; they are practical workshops designed to put students in the director’s chair as quickly as possible. UMS-TH encourages students to take creative risks and find their own voices as visual artists.

Programme Aims

The programme is intended to:
  • Enable you to develop a mastery of the development and current status of the music video industry and institutions, the products they make, and their audiences.
  • Enable you to develop an advanced range of knowledge, understanding and skills in the field of music video production, set against industry practice and conventions.
  • Enable you to develop an original portfolio of appropriate transferable skills and attributes. Many of these skills will have been learnt in the workplace on ‘live’ productions.
  • Enable you to develop lifelong independent learning skills including critical reflection and analysis.

Programme Learning Outcomes

When you have completed the programme you will be able to:
Demonstrate mastery of the major contemporary issues and of the historical development of music video forms, languages, ethics and institutions and their relationships to their audiences, to commerce and to legislative / regulatory requirements.
Apply your advanced knowledge and understanding and critical evaluation of the major theoretical tools and critical analytical skills in the interpretation of music video productions.
Demonstrate an advanced understanding of the social, political, cultural, technical, and economic conditions of music video production, distribution, and reception in national and international contexts.
Apply your advance knowledge of, and critical competence in, key technologies and practices of music video production.
Demonstrate advance discipline-specific skills in, and critical analysis of, music video content creation, programming, specification, design, production, and evaluation.
Demonstrate an advance ability to produce project work to high technical and aesthetic standards with the ability to make informed judgements in the context of a rapidly developing and converging digital and online market place.     
Apply appropriate advance personal and transferable skills in research and presentation, interpretation and transformation of information, creative and systematic problem solving, and communication.

Module #1:

Theory & Business of Music Videos

Theory & Business of Music Videos

• 1. Introduction
• 2. Music Video History & Record Labels
• 3. Finding the Right Collaborators
• 4. Idea Conceptualization & Imagination
• 5. The Visual Hook
• 6. Music Video Templates & Structures

Module #2:

Interviews/Case Studies

Interviews/Case Studies

• 7. Shooting Music Videos With Only Natural Light
• 8. A Day in the Life of a Full-Time Music Video Director
• 9. A Music Video Can be Good, Fast & Cheap. But it can Only be 2 Out of the 3.
• 10. Music Video Case Study: Branding Tool Proof For Musicians
• 11. Starting Your Own Music Video Production Company
• 12. The Required State of Mind for Shooting Music Videos
• 13. Focus on Music Video Pre-Production
• 14. Fashion Film. The Filmmaker’s New Music Video

Module #3:

Getting Your Hands Dirty

Getting Your Hands Dirty

• 15. Pre-Production
• 16. Composition and Framing
• 17. Lighting
• 18. Movement
• 19. Tonal Range
• 20. Continuity and Shot Flow
• 21. Shooting and Production
• 22. Editing and Workflow
• 23. Color Correction
• 24. Titles and Typography
• 25. Publishing/ Rendering

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Equipment:

Students will be trained on and make their music videos using professional HD cameras, lights, and playback gear.
Students will also incur additional expenses on their own productions. This varies depending on how much film they shoot and scale of the projects.

Step 2: Intern For a Production Company

Working as a production assistant on a music video is a great way for individuals to gain hands-on experience and network. Production assistants help with different aspects of the production, from coordinating talent call times to getting the director coffee. Working or interning as a production assistant also helps build up one’s resume.