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Factors That Can Make Your Website Load Slowly And How To Optimise Speed

Let’s us do this simple experiment on your website or blog – It is call SITE SPEED TEST

NOTE: Even if you dont have a site or blog now, u may own one in near future or be in charge of one on behalf you future employer

What is site Speed? It is the time a visitor has to wait until your page is completely loaded. Imagine you are at the bank, airport or Mama Mulika’s joint
to order to for Amala & ‘Bokoto’, only for you to be kept in waiting like forever. Even incredibly patient people will get bored or angry that it’s
taking longer than expected!

 

 

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Web Speed Importance

1) It has an impact on your audience user experience. A bad UX can cause visitors to just close your website & therefore can cost you a loss of
revenue.

2) Note that page speed is one of 200 signals Google uses to determine rank. A slow page load is penalized by Google and has an impact on your ranking,
both on mobile and desktop devices

3) Site Speed determines how a site gain or lose organic traffic.

 

 

MOTHODOLOGY

Open https://developers.google.com/speed/pagespeed/insights on your browser & input your website or blog (any site url u want to
check).

This classic displays a page speed score between 0 and 100 and gives you all the keys and advices to improve your page load.

For example inputting www.ultramusicgroup.com into the url, show mobile & desktop speed to be 66 and 72 respectively with 100% User
experience

What does this count implies? If you can achieve between 55 and 95 site speed count – Your site or blog has fair, good, very good or excellent status. No
site can achieve 100%…even GOOGLE! (has 79 & 92 site speed counts)

 

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What Causes Your Page to Load Slowly?

There are a number of reasons why your web page is taking its sweet old time to load. And one of the first places to look is with your host.

Having the right host to fit your needs is a great business move, regardless. Remember, what you pay for is what you get. A cheap host may save you some
money in the beginning, but it may not be reliable, which in turn will hurt your business in the long run. Make sure that you select a trusted host that
can handle the needs of your business.

 

But what if you have a great host and are still having pages that load slowly? Here are some other common causes.

  • Unoptimized Images:
    Unoptimized images actually impact 90% of the sites included in the Alexa 1000. These are usually PNG and JPEG images that have extra data included for
    comments or because they contain an inefficient DEFLATE compressor. PNG should be used for icons or logos, but JPEGs work better as photos.

 

  • Widget/Plugin Overload:
    Sometimes the unsuspecting comment or social media buttons are to blame. For example, Matthew Ogborne discovered that the Facebook Like button was
    downloading 83 Kb of data at 1.34 seconds of load time.

 

  • Incompatible Browsers, Plugins, and Apps:
    Take Flash as an example. It can seriously slow down a webpage. And it’s not even compatible with most mobile devices. Also consider browsers like
    Chrome don’t always play nice with plugins. Always test your site to see how fast your site is loading on different browsers and devices.

 

  • Lots of Ads:
    No one likes tons of ads, but they can also slow down loading time. It only takes that one slow-loading ad to cause visitors to flee.

 

  • Bulky Code
    : Whether it’s a code for analytics, sign up forms, affiliates, or inefficient HTML5/ CSS, they can all add up to make your site drag. Try to condense
    codes and shrinking files.

 

  • Design Theme:
    While you want your site to look amazing, make sure you theme isn’t bringing your load time to a screeching halt.

 

  • External Embedded Media
    : Media like videos or slide shows may be valuable content, but they can also slow down loading speed because the site they are hosted on may be having
    issues. Try to host content on your own server to boost speed.

 

This must-use tool from Google is very comprehensive in its analysishttps://developers.google.com/speed/pagespeed/insights . Besides being easy-to-use, you’ll receive a page speed score out of 100 and analysis of both the desktop and mobile versions of your
site. You get recommendations that are divided into high-, medium- or low-priority.

 

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